Certain AI was born from the frontline of sales.

Our Co-founder & CRO, Ludwig Arenas, spent 15+ years as a Sales Manager and BDM, watching SDRs burn hours on admin work, lose deals to pipeline blind spots, and sit through no-show meetings that quietly drained revenue.

The problem wasn’t effort — it was visibility. Meetings slipped, deals stalled, and CRMs lagged with incomplete data. Teams were working hard, but flying blind.

Forecasting became guesswork. Opportunities died quietly in the CRM. And no leader should accept that.

Ludwig didn’t. His frustration sparked Certain AI — a system built to eliminate pipeline leakage, cut the admin drag, and keep teams focused on selling.

We exist to make sure no opportunity dies unseen.